Google is launching two new features for its AI Max platform, AI Brief and Text Disclaimers, allowing advertisers to guide AI using natural language inputs. The feature addresses a gap between manual control and execution, allowing for more control over ad copy. Previously, text customization could be used as long as FUE was enabled, but this has been expanded to include required text in ads. These updates are a significant step towards broader adoption of AI Max across industries traditionally cautious. If successful, Google may expand on these features with more industry-specific controls or deeper guidance inputs tied to business data.