Jefferies has upgraded its rating for Expedia Group to buy from hold and increased its price target on shares to $300 from $240, indicating a 32% increase from Friday's close. The investment firm believes that artificial intelligence (AI) could be a significant boost for the company, allowing for improved recommendation engines, reduced customer acquisition costs, enhanced product velocity, and lower customer service costs. Despite concerns that AI could disrupt internet stocks like Expedia, Jefferies believes that the company is one of several internet-linked companies predicted to benefit from the proliferation of AI tools. The company's shares have fallen 20% since the beginning of the year, underperforming the overall market.