Me’Arah O’Neal, Daughter of Shaq, Signs With LIFT Management (Exclusive)
By Etan Vlessing
Published on March 30, 2026.
Me'Arah O'Neal, the daughter of NBA Hall of Famer Shaquille O’Neal, has signed with LIFT Management to help navigate potential sponsorship deals at the intersection of sports and an expanding creator economy. LIFT will handle contract negotiations, including possible brand marketing deals for O‘Neal, communications and career development. This move follows other notable athletes, including brother Shareef, making inroads into film and TV.
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