Google Bans Back Button Hijacking, Agentic Search Grows - SEO Pulse
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By Matt G. Southern
Published on April 17, 2026.
Google has added back button hijacking to its spam policies, making it an explicit violation under the malicious practices category. The move was prompted by concerns that spam reports could be used to trigger manual actions against sites violating spam policies. Sites receiving a manual action after June 15 can submit a reconsideration request through Search Console once the offending code is removed. The change has raised concerns about potential abuse, as grudge reports and competitor sabotage may become more appealing when reports have a tangible impact. Google expanded agentic restaurant booking in AI Mode to additional markets, including the UK and India. The company also clarified that reports may be used for manual actions, not just fed into search systems.
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