S.Africa's Mr Price eyes one more foreign market after European entry
By Nqobile Dludla
Published on March 17, 2026.
South African clothing and homewares retailer, Mr. Price, plans to expand into Central and Eastern Europe following its purchase of German-based discount retailer NKD Group. Chairman Nigel Payne and CEO Mark Blair have narrowed their long-term offshore mergers and acquisitions focus to two regions. The move aligns with faster-growing value retail demand in Europe, where the discount segment is outpacing overall apparel sales. The European business aims to generate 1 billion euros ($1.2 billion) in annual sales by 2030 and achieve a double-digit operating margin.
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