Lowe’s responds to housing slump with new shopper perks
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By Maurie Backman
Published on March 28, 2026.
Lowe's has responded to the state of the housing market, with the median existing home selling for $398,000 in February, marking the 32nd consecutive year-over-year price gain. Despite beating earnings in the most recent quarter, Lowe's operating income fell and it expects comparable sales to be flat to up 2% in 2026. The company has also introduced new seasonal promotions and customer perks, including free same-day delivery on mulch for loyalty members and discounted mulch, garden soil, patio sets, and tools. Despite these challenges, Lowe’s remains committed to winning customers' business over the next few years.
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