The Economist Group is restructuring its business to bring together its enterprise products under one brand. The new Economist Enterprise unit will include The Economist Group's business-to-business teams and units that currently serve over 2,700 organizations globally. The rebranding will benefit the company organizationally and help drive a simplified external narrative, according to Leon Saunders Calvert. Dow Jones expects to earn $1 billion in annual profit within five years due to investments in its enterprise offerings. The Economist's ownership structure is unique in that it has over 1,000 shareholders.