Take-Two CEO Strauss Zelnick has revealed that the use of generative AI in Grand Theft Auto 6 may not have been beneficial to the game's development costs. He stated that the company hasn't seen any decrease in costs due to the increasing use of AI. Zelnick did not specify how much AI was used in the development of GTA 6. The company also revealed that Take-Two gave GTA 6 an "unlimited budget", a move that is unusual for today's industry standards. Despite this, Zelnick dismissed the idea of AI creating hits like GTA 6, stating that the game could reach "perfection" when it launches in 2025.