The author explores a large measles outbreak in Florida, where over 100 cases have been reported in Collier County, Florida, with over 100 confirmed and probable cases reported in the county. The outbreak began at Ave Maria University, a small planned community on the edge of the Florida Everglades, a college campus where unvaccinated students were kept out of school for a month due to the outbreak. Despite efforts by the Florida Department of Health and Ave Maria university to share information about the outbreak, there was a general sense among the public that the outbreak had died down and was likely to spread further. Despite this, experts believe the lack of public health communication has hindered public health efforts to prevent the spread of measles.