MacBook Neo name chosen to reflect its 'fun, friendly, and fresh' look
By Wesley Hilliard
Published on March 5, 2026.
Apple's MacBook Neo is a new budget-friendly product that is designed to be competitive in the $599 price range. The name was chosen to reflect the product's 'fun, friendly, and fresh' look. The product is available for preorder now and ships on March 11 with 256GB of storage. Apple's Director of Mac Product Marketing, Colleen Novielli, stated that the company expects to put the new product in the hands of many more customers worldwide. The company's supply chain efficiency is likely to be behind this strategy.
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