NEA’s Tiffany Luck On How Startup Founders Can Build Moats In Vertical AI
By Mary Ann Azevedo
Published on April 28, 2026.
Tiffany Luck, partner at New Enterprise Associates (NEA), has shared her insights on how startups can build moats in the AI application layer and B2B SaaS using this technology. Luck's focus is on vertical AI and the "last mile" of automation to bridge the gap between horizontal model potential and enterprise ROI. She also highlighted the increasing relevance of vertical AI to startups in a world dominated by platform giants. Most companies are struggling to integrate AI into their daily workflows, compared to the days of Amazon Fresh and other large companies. Luck believes that owning the end-to-end workflow is becoming more valuable than the underlying model differentiation. He also mentioned the potential for startups to partner with platforms like Claude or OpenAI rather than compete.
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