YouTube Premium Jacks Up Prices for the First Time in Years
By Matt Novak
Published on April 10, 2026.
YouTube is increasing its price of its YouTube Premium plans for the first time in almost three years. The Individual plan will increase from $14 to $16, the Family plan increases from $23 to $27, the Lite plan is increased from $8 to $9, and the Music Premium plan is going from $11 to $12. The company is positioning these changes as a means of supporting content creators and artists. The last time YouTube Premium raised prices was in summer of 2023, shortly after the highest inflation of the post-covid years. However, existing users will not see a price hike until June. The increase is part of a broader trend of increased consumer prices, with rising gas prices following President Donald Trump's decision to start a war against Iran.
Related Articles
BTC Targets $88K As Exchange Inflows Drop Under $3 Billion
As Bitcoin targets $86,000-$90,000 range amid robust whale activity and reduced exchange inflows, stabilize prices, and potentially break through the $70,000 mark.
Amazon Luna axes third-party game purchases
Amazon Luna has banned third-party game purchases and subscriptions, with future game purchases only available on Amazon's subscription service until June 10, 2026.
The Iranian Lego AI video creators credit their virality to ‘heart’
Explosive Media’s viral Lego videos, using AI to create compelling, anti-Trump content, contrast from the mainstream and are gaining traction despite recent censorship concerns.