Bugatti has expanded its reputation for high-performance engineering beyond automobiles with the introduction of an ultra-exclusive racing bicycle developed in collaboration with Factor Bikes. The Bugatti Factor ONE, which is limited to just 250 units worldwide, costs $23,599 and is designed to be a high-profile collectible item aimed at enthusiasts and brand loyalists. The bike was designed using principles commonly applied to hypercars and features a widened front fork optimized for improved airflow and reduced aerodynamic drag, and a fully integrated cockpit and frame. It is also equipped with a specialized wheelset developed under the Black Inc Bugatti Hyper 62 name. The design elements throughout the bicycle draw heavily from Bugatti's automotive identity.