Elon Musk's X platform has announced it will reduce payouts to aggregation accounts in favor of rewarding original content. The move was announced by the platform's head of content, Nikita Bier, who stated that X was allocating a portion of revenue exclusively to original content creators for this particular payout cycle. Bier argued that this shift would enrich the app's timeline and encourage original content that brings new value to the user. The policy has been met with criticism from some creators who argue that reposting is central to how content spreads on X.