A new study by Neuriva Memory 3D has found that six in ten seniors aged 50 to 70 have prioritized their memory health, with 89% of respondents reporting occasional forgetfulness. The average person surveyed confirmed they forget something 12 times in a typical week. The study also revealed that three in four respondents view supporting cognitive health and memory as an important part of overall preventative care. To help remember things, respondents use various methods such as writing information down, talking out loud to themselves, typing information out on their phone or computer, and placing items near them to trigger their memory. The research was commissioned by Neuve Memory 3d and conducted online by Talker Research between January 22 and 2025.