Inside Warner Chappell Music’s Fresco Sounds Camp: ‘We Want to Make the Biggest Impact We Can’
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By Jessica Roiz
Published on March 11, 2026.
Warner Chappell Music's Fresco Sounds songwriting camp in Miami, Florida, has been transformed into a more engaging space for music hitmakers. The camp, which includes Mike Bahía, who recently earned his first No. 1 on the Billboard Latin Airplay and Latin Pop Airplay charts with “Difícile’s” collaboration with Venesti, also became the first chart topper created at the camp. This year, Bahía returned to the camp to brainstorm his next hit. Laz Hernandez, senior vice president, A&R U.S. Latin & Latin America, who launched Fresco sounds, aims to make the biggest impact we can. The event partners with a different Warner Chappel Music offices each year to create an international experience for songwriters, artists, and producers. The festival also partnered with Meta to support the more than 150 songwriters and support resources.
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