Creators are using AI tools to streamline editing, research, scripting, and post-production, with some instances cutting hours of work down to minutes. The 'SaaSpocalypse', which saw an estimated $300 billion in stock sales due to predictions that AI will make software providers obsolete, has also led to increased job cuts at Twitter founder Jack Dorsey's company, Square. Influencers and content creators are using these tools to make their workflows more efficient. These tools include Claude Code for social trend updates and Perplexity for research, which is particularly useful for creating stats/research for content creation.