Axios C-Suite: Don't mistake the market's fear for confidence
By Sara Fischer
Published on May 4, 2026.
The global ad market has been resilient despite economic shocks such as tariffs, the Iran war, and the looming threat of terrorism. The author suggests that this resilience is due to a shift from discretionary spending to necessities, which is seen as a signal of weakness for the ad market. The article also mentions a shift away from brand names to generic ones.
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