Reverse-career pivot: Why it took two tries to make a side hustle work
By Lauren Young
Published on April 1, 2026.
Janel Abrahami, a 33-year-old former corporate worker, experienced a reverse-career pivot after being laid off in 2020 and realizing she no longer wanted the same path. She took another role in a talent management role at a tech company and started a coaching business as a side hustle, which was profitable and growing. However, it was exhausting and exhausting. Abrahami's business relied heavily on social media marketing to attract new clients and medical care that would have been costly to manage on her own insurance. She then decided to focus on entrepreneurship and design a "portfolio career" with several income streams. Her side hustles give her a measure of stability as if one part of her worklife is quiet, another may be on an upswing. Abrahamia's career has been impacted by layoffs and a tougher hiring market, and she believes that applying for jobs is only part of the equation.
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