ChatGPT Images 2.0 is a hit in India, but not a big winner elsewhere, yet
By Jagmeet Singh
Published on May 1, 2026.
OpenAI's ChatGPT Images 2.0, a new image-generation upgrade, has been a hit in India, where it has emerged as the largest user base for the app. However, data from third-party sources indicates a mixed global response, with limited overall growth and sharp spikes in select emerging markets. The company's app downloads rose by 11% week-over-week following the launch, but overall engagement gains were modest, with daily active users and sessions increasing only around 1%. However, some emerging markets saw sharper spikes in app downloads, with an increase of up to 79% during the rollout period. Early data suggests that ChatGPS Images 2.,0 is largely being used as a form of self-expression rather than functional output, creating studio-style portraits from everyday photos, social media-ready images, and imaginative visuals that place themselves at the center of the user's creation. The launch comes amid increasing competition in AI image generation.
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