David M. Perry, a former Target employee, has decided not to shop there anymore due to the company's focus on in-store experience and groceries, and its lack of response to ICE. He argues that Target's leadership seems to acknowledge their issue but lacks understanding of the issue. Perry's family has fallen out of habit of shopping at Target, which they believe is hard to change once shopping habits change. He criticizes the company for making decisions against their values that align with their own.