Rising Memory Prices Slam PC Sales Outlook For 2026 - Apple (NASDAQ:AAPL), Advanced Micro Devices (NASDAQ:AMD)
Published on March 26, 2026.
Global PC shipments are expected to decline by 5% year over year in 2026 to 262 million units, according to Counterpoint Research's Global PC Market Forecast. This is due to rising memory prices forcing manufacturers to increase their device prices, which is decreasing demand. Meanwhile, smaller companies like ASUSTeK Computer Inc., Acer, and smaller manufacturers may see steeper declines. However, about 40% of devices run on Windows 10 or older systems, this may increase upgrade demand.
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