Ralph Lauren shares are expected to rise as affluent consumers continue to spend on luxury goods despite economic turbulence, according to Citi. The bank has upgraded shares to buy from neutral and has raised its price target on shares to $400 from $360, suggesting an 18% increase from Monday's close. Despite a 4% drop in shares this year, the stock is up more than 43% over the past 12 months. Citi believes that the company's higher-income consumers will help navigate current macro volatility. Marketing and sponsorship efforts are expected, particularly in the future, will boost the stock.