The Los Angeles Rams have unveiled a refined look ahead of the 2026 season, unveiling updated uniforms and a streamlined brand identify. The team's “LA” monogram logo has been simplified with a cleaner finish and a sharper, more aggressive head logo. The revamped uniform system includes two primary uniform sets and a new white pant option to create additional combinations on game day. Additional design tweaks include the removal of the Rams chest tag and gradient striping, a full gorn sleeve design across primary jerseys, and updated 3D bumper logos on the helmet. Additionally, the team plans to extend the refresh beyond the field with community-focused brand activations across Los Angeles.