The BBC study revealed that more Indian women are currently playing cricket than in 2020, with 40% of them doing so at least once a week. The study also found that 51% of respondents have followed coverage of women's sports in the past six months, a significant increase from the previous year. Young women (15-24) are the key demographic driving these changes. The survey also revealed that nearly one in two respondents thought that sportswomen should look attractive, and women are more likely to agree. Despite this, there is only a modest increase in the number of Indians playing sports overall.