YouTube is expanding its "likeness detection" technology, which identifies AI-generated content, such as deepfakes, to individuals within the entertainment industry. The technology was introduced to protect public figures from having their identities used without their permission, a common issue for celebrities whose likenesses have been used in scam advertisements. The tool scans for AI-created content to match any visual matches of the user's face and can be used to request removal for privacy policy violations or submit a copyright removal request. The company has support from major agencies like CAA, UTA, WME, and Untitled Management.