Unilever's $16 billion acquisition of McCormick highlights a shift in strategy among consumer goods companies, focusing on dominating specific categories rather than amassing a diverse portfolio of unrelated brands. This shift is seen as companies are shifting away from the larger-is-better conglomerate model and towards "targeted scale". Ernst & Young stated that many big consumer products companies are facing a "continued drift toward irrelevance" as size matters less, and success will be determined by relevance to consumers and capital markets. Recent industry moves include Unilever selling most of its food business, including Hellmann's mayo and Marmite, to McCormick for $15.7 billion. Meanwhile, Nestle plans to sell its ice cream business to focus on portfolios led by its strongest brands.