Steve Jobs Worried His Porsche 911 Would Signal Too Much Wealth. He Scrambled To Hide It Before Meeting Ross Perot For A $20M Deal - Apple (NASDAQ:AAPL)
Published on March 19, 2026.
In 1987, Apple CEO Steve Jobs was preparing for a visit from billionaire Ross Perot, who was considering a major investment, and feared that his Porsche 911 could signal too much wealth. He instructed his team to hide the cars before the meeting, which led to Perot investing $20 million in NeXT. The move may have made a significant difference in the future of the tech industry, with NeXT's technology being developed as a foundation for the iPhone and iPad.
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