An 80-year breakfast staple is disappearing
By Korin Miller
Published on March 27, 2026.
After 80 years as a staple in American households and at kids' lemonade stands, Coca-Cola has announced it will discontinue its entire line of frozen juice concentrates in the U.S. and Canada in April. The product, which debuted with frozen orange juice concentrate in 1946, was once considered a breakthrough innovation that enabled consumers to enjoy "great tasting orange juice anytime of the year" with a freshness premium. However, demand for this product has decreased due to decreased orange production and decreased consumption of juice due to sugar content. Fans have shared their memories of the product on social media and reactions to its discontinuation.
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