Ticketmaster's website malfunction during Taylor Swift's Eras Tour presale on Nov. 15, 2022, led to a reputational and political crisis. The company's handling of ticket sales for the event was criticized as being too slow and poorly communicated. Dane Kiambi, a crisis communications expert at the University of Nebraska–Lincoln, published a case study examining Ticketmaster's crisis communication response and how it negatively impacted public trust. The case study also revealed that Ticketmaster’s response was inadequate and led to an antitrust lawsuit filed by the U.S. Department of Justice. Despite a settlement being rejected by over two dozen state attorneys general, continued negative coverage has further damaged Ticketmaster. KiamBi plans to incorporate his case study into curriculum to discuss what companies should have done differently and why they need to be proactive about crisis communications.