Inside CoreWeave’s Explosive Marketing Spend—and Why Chance the Rapper Is Now the Star of Its AI Campaign
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By Annabel Burba
Published on March 4, 2026.
CoreWeave, a New Jersey-based AI cloud company, is partnering with rapper Chance the Rapper in a new marketing campaign to reach tech experts and increase brand awareness through TV, podcast, and airport ads. The company's stock fell late last week after it reported higher than expected losses during its fourth quarter earnings. The campaign, "Ready for anything, ready for AI," features three-time Grammy winner Chance The Rapper discussing AI's limitless possibilities. However, some fans were disappointed by the partnership, with some expressing disappointment at the timing of the campaign.
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