Meta has begun testing a premium subscription on Instagram, Instagram Plus, in a few countries. The subscription, which unlocks exclusive features such as viewing a Story without the poster seeing it and viewing how many people have rewatched it. Subscriptions are also able to create unlimited audience lists for Stories and extend their Story for an extra 24 hours. While the launch of additional subscriptions could help Meta generate revenue, some users may be deterred by subscription fatigue. The premium subscription is separate from Meta Verified, which offers features like a verified badge and impersonation protections for a monthly fee.