Kohl's and Sephora announced their partnership in December 2020, making it easier for the average American to access prestige beauty products at a Kohl's store compared to the limited number of Sephoras in the US. The partnership allows for the sale of popular brands such as MAC, Tarte, Charlotte Tilbury, and YSL Beauty. As part of this strategy, CEO Michael Bender revealed that the company is strategically curating an exciting assortment for Sephore at Kohl’s business. This move is seen as a boost for Kohl, which saw overall foot traffic decline by 5% in Q4 2025.