JetBlue Airways is reportedly considering a sale to rival airlines, including United Airlines, Alaska Airlines, or Southwest Airlines. The news led to a 14% increase in JetBlue's shares. The airline, which had a market value of roughly $1.55 billion as of Tuesday’s close, is still in its preliminary stages and may not pursue deal talks with any rivals. The JetForward plan aims to reduce costs, expand its network, and improve services for travelers over the long term.