Dmitry Mazentsev, a fan of Domino's pizza, was one of 350 winners in the 2018 "Domino's Fever" competition, which promised 100 free pizza vouchers per year for 100 years for those willing to get a 2-centimeter tattoo of the company's logo on their bodies. However, the offer was discontinued in 2023 due to Russia's invasion of Ukraine. The pizza chain announced that it would provide funding to remove the tattoos. Despite taking to court to maintain the promise, Mazentev lost his case in a ruling by Moscow's Meshchansky District Court. The remaining 120 Russian establishments have since been taken over by restaurateur Anton Pinskiy.