Chris Williamson and James Smith, who co-founded the nootropic drink brand Neutonic, have raised $6 million at a $60 million valuation and are proving that creators with a dedicated audience can build a successful consumer brand faster than a Fortune 500 CPG team. The company sold 7.5 million cans in the last two years and has a presence in over 10,000 stores. The success of Neutic indicates that it is not the product of P&G or Unilever.