Justin Bieber's SKYLRK Shatters Coachella Merchandise Records With $15 Million USD Sale
By Joyce Li
Published on April 22, 2026.
Justin Bieber's independent clothing label, SKYLRK, has confirmed a record-breaking $15 million USD in merchandise sales during Coachella 2026, breaking the festival's previous all-time merch sales record of $1.7 million USD. The success was driven by physical on-site pop-ups and an expanded online strategy. In addition to merch records, Bieber became the highest-paid artist in Coacheilla history ($10 million USD), driving peak ticket demand and making his performance the most Googled in the festival’s history. The financial success underscores Bieber's dominance at the intersection of music, fashion, and retail. The brand, founded in 2025, operates with Bieber at the helm of full creative control, alongside creative director Neima Khaila and designer Finn Rush-Taylor.
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