Inside the $350,000 Oscar Nominee Gift Bag—and the Companies Paying for the Exposure
By Annabel Burba
Published on March 16, 2026.
Distinctive Assets, a Los Angeles-based marketing agency, has provided a $350,000 gift bag for Oscar nominees, including Timothée Chalamet. The gift bag included products and vouchers worth nearly $300,000. Three Inc. 5000 companies, including HydroJug, Beekeeper’s Naturals, and SkinnyDipped, made the cut. The agency's gift bag has no official affiliation with the Oscars and is estimated to cost companies around $2,500 in 2018. However, designer Jan Lewis and former marketing manager at Haze Technologies expressed disappointment with the results of the gift bag.
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