The article discusses the increasing trend of aggressive coaching methods in college basketball, with examples of Maryland women's basketball coach Brenda Frese and St. John's coach Rick Pitino. The article suggests that while these coaches are no longer being praised as harsh, they are inspiring and inspiring. The shift from tough love discipline to a softer approach is seen as more compatible with a generation raised by helicopter parents, as social emotional learning focuses on feelings. However, this has led to more intense, hard coaching displays during March Madness. The author suggests that the traditional approach is winning, rather than coddling. Some of the most impactful moments of this year's games have been from the old guard, including St.John's coach Tom Izzo.