Amsterdam-based startup, SOUS, has raised €4 million in seed funding to accelerate its development of an AI platform that can handle customer discovery, direct ordering, and retention for independent food and beverage operators. The funding was led by seed + speed Ventures, PeakBridge, Gekko Capital, and a group of angel investors. The capital will be used to expand SOUS’s product and engineering teams, develop its AI platform, and establish a foothold in Germany. SOUS's pitch is that AI agents can automate functions that require specialist staff, such as search and maps visibility, driving traffic to owned ordering channels, and running marketing without requiring the operator to know what a marketing funnel is. The company is on track to facilitate over €200 million in transaction volume across European and international markets.