San Franciscans sound off on the city's normcore fashion
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By Nadia Lopez
Published on March 16, 2026.
After asking readers to comment on San Francisco's normcore aesthetic, the article received responses ranging from defense of the laid-back look to criticism of the city's commitment to hoodies, fleece and Patagonia vests. Susan H. noted that the casuality of San Francisco was once a staple of the 1960s era, with bell bottoms, beads and velvet. Jon T. stated that fashion hasn't disappeared in a tech-driven city like San Francisco, but style remains relevant. Nancy L. said the real driver for her wardrobe is the weather, with black and denim with a pop of color in a scarf, shoes or hat. Alissa B. said color still exists, but only to know where to find it.
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