Home Depot has made major moves to win over shoppers in 2026, following several consumer boycotts over its decision to cut its diversity, equity, and inclusion policies, including price hikes to address tariff pressures. The retailer has also expanded its “Pro” ecosystem by launching high-tech tools like an AI-powered Material List Builder and a real-time GPS delivery tracker for bulky materials. Home Depot has also introduced Wahlburgers' food trailers to enhance the physical store experience. The company has launched new AI-powered phone agents, built on Google Cloud’s Gemini Enterprise for Customer Experience, which enable customers to skip through complicated phone menus and get straight to solving their home improvement problems. The new system can resolve common customer inquiries faster than traditional phone menus. Early results from a 50-store pilot revealed that AI voice agents understand why a customer is calling in just 10 seconds.