Tom Steyer has poured over $115 million into his campaign for California's governor, largely using his personal wealth to reach voters. This is 30 times the amount of his nearest Democratic rivals, who are spending around $3 million to $10 million. Despite this, a new Emerson College poll shows Steyer trailing Republican candidates Steve Hilton and Chad Bianco by one point. Political consultant Tal Eslick believes that increased spending can help a candidate's reach and potentially change the contest.