The article discusses the controversy surrounding Meta (META) and the potential fallout of its acquisition of AI startup Manus, which was ordered to unwind by China's National Development and Reform Commission. Meta, which has been known for its anti-clickbait tactics, has been criticized for using the same tactics as its own ones. The Federal Trade Commission (FTC) has issued enforcement guidelines allowing fines of more than $50,000 per undisclosed paid endorsement. Manus has been running undisclosed creator campaigns that sell its product as a quick path to thousands of dollars a month. The company's response to the controversy has been cautious, stating that the responsibility for disclosure rests with the creators.