Apple's MacBook Neo is exceeding expectations, making it a difficult time for Apple as it uses binned iPhone A18 Pro processors for the Neo so it can't easily spin up production to get more. The company has an option to expand the type of chips it puts into the MacBook Neo to include the base level instead of just the Pro. However, Michael Burkhardt suggests that Apple could increase production and raise the price, or keep the MacBook Ne as a hard-to-get item. Microsoft also responded with freebies for students and a "Study Hard" poster. The article concludes that Apple is showing signs of not keeping its eyes on the fundamentals while keeping its focus on Apple's fundamentals.