Levi Strauss has increased its annual forecasts due to strong demand for premium jeans. The company now anticipates a net revenue growth of 5.5% to 6.5%, compared to its previous forecast of a 5.7%. The company has been mitigating the impact of higher U.S. import duties through price hikes, cost controls, supplier negotiations, and a diversified sourcing base that is less reliant on China. Additionally, the company topped Wall Street estimates for first-quarter sales and profit, driven by a 9% increase in sales in its largest market, the Americas.