The success of the popular gay hockey show Heated Rivalry has boosted the popularity of the book of the same name by Rachel Reid, which has sold over 2.7 million copies to date. Despite this success, the LGBTQ+ publishing industry has been struggling under attacks from conservatives. The focus on banning LGBTQ+ books in schools and public libraries has had a chilling effect on the industry, particularly for children's and young adult books. However, Reid's books are thriving and other books are also benefiting from the show's popularity. Despite these challenges, industry professionals warn that whenever progress is made, there is often pushback from conservatives, which could be particularly lethal for the small LGBTQ+ industry.