Whalar Group, a player in talent representation for the creator economy, has launched Lighthouse Studios as an entertainment production arm to complement the Lighthouse content development and creation hubs established by Whalar in Brooklyn and Los Angeles. The studio will be based in Los Angeles and will provide “capital, production infrastructure, and strategic support” for Lyrical Lemonade, a digital media venture with over 24 million YouTube followers. Akshay Mehta, an alum of Bron Ventures, CAA Media Finance and Good Universe, will serve as CEO of the studio. He aims to produce two episodes of new content a day, seven days a week for 48 weeks of the year across a recognizable programming grid. Lighthouse's ultimate goal is to nurture talent and to bundle the advertising inventory in all shows to sell across digital ad networks.