March Madness viewership booms to near 20-year high
By Dominick Mastrangelo
Published on April 1, 2026.
The NCAA has reported a record high in viewership for the men's basketball tournament, driven by high-profile matches in the Elite Eight and increased interest in the games. This year's tournament was the largest since 1993, averaging over 10 million viewers. The tournament also saw a surge in interest from sports gambling.
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