From 'Blanket Lady' to future stars, fans fuel March Madness in Sacramento
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By Denzen Cortez
Published on March 28, 2026.
The NCAA Women's Sweet 16 and Elite 8 are being hosted in Sacramento, California, from March 27-30. This marks the first time since 2010 that Sacramento has hosted this stage of the women's tournament. The event is expected to generate around $10 million and cover roughly 13,000 hotel nights. Fans have traveled from across the country to support their teams, including 81-year-old fan named "The Blanket Lady" who has been attending games since 2011 and has been given a state holiday by Minnesota Gov. Tim Walz. The tournament is also expected to inspire future stars like UCLA's Kiki Rice, a projected first-round pick in the 2026 W.
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